Catapult Blog

New Business Advice for Agencies

How To Identify & Close Your Agency’s Right-To-Win Clients

How To Identify & Close Your Agency’s Right-To-Win Clients

With the rise of in-house agencies and management consultancies, your prospects have more options...

Read more

6 Can’t-Miss Events for Agency Executives in 2019
2019 events Agency Executives Events marketing conference

6 Can’t-Miss Events for Agency Executives in 2019

Ah yes, it’s the most wonderful time of the year, and I don’t mean the holidays. Now is...

Read more

The 3 R’s of Sales Email Personalization at Scale for Agency New Business

The 3 R’s of Sales Email Personalization at Scale for Agency New Business

Are your business development reps spending the right amount of time on the right targets for...

Read more

8 Qualities That Are Shaping The Modern Marketing Agency

8 Qualities That Are Shaping The Modern Marketing Agency

2018 has kept marketers at every level on their toes. We’ve created timely, culturally relevant...

Read more

4 Ways For Your Agency to Grow Organic Revenue

4 Ways For Your Agency to Grow Organic Revenue

One of the most crucial aspects of maintaining revenue growth for your agency is to build thriving...

Read more

4 Tactics That Ensure A Long, Successful Career In New Business

4 Tactics That Ensure A Long, Successful Career In New Business

As a new business professional, success lies in taking action, doing more than presiding, and...

Read more

What Brands Will Be Expecting From Their Future Agency Partners
podcasts

What Brands Will Be Expecting From Their Future Agency Partners

It’s Q4, and many agencies are strategically trying to plan out their new business efforts...

Read more

How Fishing Can Help Win Agency New Business

How Fishing Can Help Win Agency New Business

Are you finding lead generation to be a frustrating part of your work as an agency principal?...

Read more

Want to Drive Revenue Growth? Start By Transforming Your Agency’s Culture

Want to Drive Revenue Growth? Start By Transforming Your Agency’s Culture

Did you know that almost 50% of all new business efforts fail within the first six months of...

Read more

Don’t Hire Someone Else’s Network For Your New Business, Utilize Your Own

Don’t Hire Someone Else’s Network For Your New Business, Utilize Your Own

Any agency owner that has gone through the task of hiring a New Business Director has surely...

Read more

The Trick to Making Cold Calls Work For Your Agency

The Trick to Making Cold Calls Work For Your Agency

When it comes to cold calling, the most significant aspect is to be unique. Decision makers...

Read more

Agency Owners: You Can’t Put Your Creatives Into a Business Development Box

Agency Owners: You Can’t Put Your Creatives Into a Business Development Box

“We’ve recruited agency new business people for years with limited degrees of success.”...

Read more

Your Agency Needs to Adopt This New Business Tool Immediately

Your Agency Needs to Adopt This New Business Tool Immediately

Your agency’s new business program needs a repeatable, scalable, and importantly, personalized,...

Read more

Why Your Group Account Director Is Not Your Agency New Business Director

Why Your Group Account Director Is Not Your Agency New Business Director

Just because your Group Account Director excelled in helping win the pitch, doesn’t mean...

Read more

How Much Does New Business Cost?
podcasts

How Much Does New Business Cost?

I get asked every day by agency principals, “If I begin proactive outreach for the first...

Read more

On-Demand Webinar: What Drives Value in the New World of Marcoms M&A
agency new business webinars

On-Demand Webinar: What Drives Value in the New World of Marcoms M&A

As an agency executive, you need to know what is happening in the industry from an M&A...

Read more

5 Brutally Honest Reasons That Your Agency’s Outbound Prospecting Isn’t Working

5 Brutally Honest Reasons That Your Agency’s Outbound Prospecting Isn’t Working

I would love to start off this blog on a positive note, but the fact is every day I speak with...

Read more

3 Key Takeaways from the 2018 Ad Age Small Agency Conference

3 Key Takeaways from the 2018 Ad Age Small Agency Conference

This year was my 5th consecutive year attending the Ad Age Small Agency Awards. Since my first...

Read more

Does Your Agency’s Thought Leadership Pass this Test?
agency agency content agency new business

Does Your Agency’s Thought Leadership Pass this Test?

            Content marketing and thought leadership continue...

Read more

5 key points to warm up your cold emails

5 key points to warm up your cold emails

5 Key Points to Warm Up your Cold Emails Most people shy away from sending cold emails to strangers...

Read more

5 Essentials of an Effective Voicemail for Agency New Business

5 Essentials of an Effective Voicemail for Agency New Business

One overlooked business development skill is: leaving a voicemail. Without effective voicemails,...

Read more

Webinar: Why Your Content Doesn’t Drive New Business

Webinar: Why Your Content Doesn’t Drive New Business

Do you know the difference in good and bad content for new business? More importantly, can...

Read more

It’s Okay To Be Different: Positioning Your Agency to Stand Out from Competitors
agency new business agency positioning unique value proposition

It’s Okay To Be Different: Positioning Your Agency to Stand Out from Competitors

It’s OK to be different.  When it comes to your agency’s new business program, differentiated...

Read more

Does your agency have business development in it’s DNA?
podcasts

Does your agency have business development in it’s DNA?

You don’t have to be a geneticist from Harvard to know if Business Development is in your...

Read more

Setting your pace – Lead or Lag?
agency agency business development agency growth agency new business email marketing

Setting your pace – Lead or Lag?

If new business is a race, would you say it’s better to spend your time looking forward or...

Read more

Before you hire your next Business Development Director make these commitments
agency agency business development agency positioning business development business development director content creation marketing automation staffing

Before you hire your next Business Development Director make these commitments

If you were a baseball manager, would you send your best hitter to the plate without a bat?...

Read more

(Webinar) Social Media Isn’t Working for Ad Agency New Business
agency new business webinars

(Webinar) Social Media Isn’t Working for Ad Agency New Business

If your agency’s social media participation isn’t developing new business leads, it’s...

Read more

How groupthink just killed your agency new business goals
agency agency new business agency positioning new business podcasts

How groupthink just killed your agency new business goals

Two minds are better than one.  At least that’s how the old saying goes.  But what happens...

Read more

New business is a race:  Don’t stop for a water break in the summer
agency agency business development agency new business business development marketing automation proactive

New business is a race: Don’t stop for a water break in the summer

Think of the calendar year and new business as a race.  January 1st is the starting line and...

Read more

(Webinar) Mandatory Technology for Agency New Business
agency agency sales stack agency technology business development new business webinars

(Webinar) Mandatory Technology for Agency New Business

Most agencies are running their new business programs with as few human beings as possible....

Read more

Interactive calculator for your agency’s new business pipeline needs
agency business development agency growth new business pipeline calculator

Interactive calculator for your agency’s new business pipeline needs

Here at Catapult we are all about understanding our agency’s prospecting and pipeline needs....

Read more

Focused consistency powers agency new business
agency content agency new business business development new business content

Focused consistency powers agency new business

If you have ever spoken to an agency new business consultant, they would all tell you that...

Read more

(Webinar) So many agencies.  So little difference.
agency business development agency growth agency new business agency positioning agency website Marketing webinar

(Webinar) So many agencies. So little difference.

Is your agency truly unique?  Or are you one of the thousands of agencies selling the same...

Read more

Building a new agency website?  Don’t stop your Business Development!
agency management agency website business development new business growth

Building a new agency website? Don’t stop your Business Development!

Websites are revenue generators; in fact, I’ve written about it before.  If you’re like...

Read more

(Webinar) How to Build a Predictable Pipeline
webinar

(Webinar) How to Build a Predictable Pipeline

Ever struggle to predict exactly how much new revenue your agency will be bringing in next...

Read more

Cost Is Not Why You Lost
agency management

Cost Is Not Why You Lost

In our most recent webinar, Chris Martin from Advertiser Perceptions went through some interesting...

Read more

(Webinar) What’s Driving the Agency Selection Process
agency management new business growth webinar

(Webinar) What’s Driving the Agency Selection Process

Agencies win more business when they can better connect to the marketing decision makers they...

Read more

Mandatory Technology For Winning More Agency New Business
agency technology new business growth technology technology stack

Mandatory Technology For Winning More Agency New Business

So you want to take your new business development game to the next level? Well, you better...

Read more

Your Agency Website is a Revenue Tool, Not an Experiment for Creative
agency management agency new business agency website creative marketing tips

Your Agency Website is a Revenue Tool, Not an Experiment for Creative

There’s a saying around our office that if you look at a company’s website, and you can’t...

Read more

Why Agencies Need to Live By The 40% Rule
agency agency client agency growth agency new business Marketing new business growth

Why Agencies Need to Live By The 40% Rule

Every well-run agency is consistently looking at their mix of clients and where their revenue...

Read more

(Webinar) Driving Agency Growth and Building Value Before the Sale
acquisitions agency agency acquisitions agency growth agency management agency value Marketing mergers new business growth webinars

(Webinar) Driving Agency Growth and Building Value Before the Sale

As an agency executive, it’s important to always have options for the future. If 2017 is...

Read more

Waiting for Referrals Will Kill Your New Business Efforts
agency agency business development agency growth agency new business Marketing marketing tips new business new business growth referral referrals

Waiting for Referrals Will Kill Your New Business Efforts

At some point, every new business person has been presented with this situation: A prospect...

Read more

Time of Day Matters in Business Development
agency agency business development business development business development schedule Marketing new business growth Sales timing

Time of Day Matters in Business Development

“How do I get more hours to devote to business development? I can’t give you more...

Read more

The Right Way to Expand and Segment Your Target Audience
agency agency new business audience Marketing marketing tips new business new business growth target audience

The Right Way to Expand and Segment Your Target Audience

Any successful new business strategy starts with knowing who your target audience is. As an...

Read more

(Webinar) 5 New Business Resolutions Every Agency Needs to Make & Keep
agency agency growth agency sales Marketing new business new business growth resolutions webinars

(Webinar) 5 New Business Resolutions Every Agency Needs to Make & Keep

At the beginning of every year we all make resolutions to change something about ourselves...

Read more

3 Ways to Kickstart Your New Business Process
agency agency growth agency new business Content Marketing new business new business growth

3 Ways to Kickstart Your New Business Process

The most effective new business processes turn prospects into leads by educating those prospects...

Read more

New Year – New Investments for Agency Growth
agency agency growth agency management CRM marketing automation new business new business growth

New Year – New Investments for Agency Growth

“2017 is the year my agency is going to stop relying on business to find us, and the year...

Read more

Outsourcing Agency Business Development: Why You Need to Consider It Now
agency business development agency management agency new business business development new business growth

Outsourcing Agency Business Development: Why You Need to Consider It Now

The road to agency new business Nirvana is paved with never-ending training, consulting, workshops...

Read more

(WEBINAR) How to Amplify Your New Business Strategy with Content Distribution
agency business development new business nurturing prospecting prospecting tips for agencies webinars

(WEBINAR) How to Amplify Your New Business Strategy with Content Distribution

On average, it takes 7-11 proactive touchpoints to schedule a first meeting with a prospect....

Read more

Why the Most Successful Leaders Go Beyond Best Practices
agency management

Why the Most Successful Leaders Go Beyond Best Practices

What are best practices? It’s important to understand that there is a big difference between...

Read more

For Best Results, Make Email Part of Your New Business Strategy
agency email Marketing marketing automation marketing tips new business new business growth outreach prospecting

For Best Results, Make Email Part of Your New Business Strategy

We’ve seen more than a few agencies who aren’t seeing the results they were looking for...

Read more

How to Use Your Case Studies as CTAs
email marketing marketing tips new business

How to Use Your Case Studies as CTAs

Over the years we have seen tons of case studies used as calls to action with varying levels...

Read more

How to Begin Your Agency Positioning Conversation
agency management marketing tips

How to Begin Your Agency Positioning Conversation

At the end of my last webinar, one of the overriding requests that I received from everyone...

Read more

Using Social to Amplify Your New Business Outreach
linkedin marketing tips new business new business growth outreach social media twitter

Using Social to Amplify Your New Business Outreach

In today’s marketplace, social media should be an integral part of growing your agency. Of...

Read more

(WEBINAR) Content That Actually Drives Agency Growth
webinars

(WEBINAR) Content That Actually Drives Agency Growth

In this webinar, learn how proactive agency new business development teams are leveraging content...

Read more

Email Lists: Should You Buy or Build
marketing tips

Email Lists: Should You Buy or Build

You need email lists and you are not alone. Every day marketers struggle to figure out how...

Read more

You Didn’t Do Anything Wrong…So Why Is Your Account Under Review?
agency management agency review

You Didn’t Do Anything Wrong…So Why Is Your Account Under Review?

The agency review process is like getting a text from your significant other that says, “We...

Read more

How Much Content Should You Add to Your Site?
blogs Content marketing tips

How Much Content Should You Add to Your Site?

Your website is an organic creature. That means it’s a living, breathing entity that demands...

Read more

Why Your Agency Should Be Using Marketing Automation
business development email list marketing automation marketing tips new business growth nurturing prospecting

Why Your Agency Should Be Using Marketing Automation

Agencies might go about generating new business differently than large ad sales teams, but...

Read more

(WEBINAR) How to Build Prospecting Lists That Convert
business development free tools for agencies list building marketing tips nurturing prospecting prospecting tips for agencies sales enablement sales prospecting tips webinars

(WEBINAR) How to Build Prospecting Lists That Convert

You’re likely spending a ton of time creating what you believe to be relevant, compelling...

Read more

Interview Questions You Need to Ask Your Next Agency New Business Director
agency management agency new business hiring interviews new business growth

Interview Questions You Need to Ask Your Next Agency New Business Director

On average, agency-client relationships last about 36 months, which means that at any given...

Read more

Expanding and Segmenting Your Target Audience – Why It’s Important
marketing tips marketing tools prospecting tips for agencies

Expanding and Segmenting Your Target Audience – Why It’s Important

Any successful new business strategy starts with knowing who your target audience is. As...

Read more

3 Ways to Kickstart Your New Business Process
marketing tools new business growth prospecting tips for agencies

3 Ways to Kickstart Your New Business Process

The most effective new business processes turn prospects into leads by educating those prospects...

Read more

Why Outsource your New Business Efforts? –“Buy vs. Build”
agency management new business growth

Why Outsource your New Business Efforts? –“Buy vs. Build”

Many agencies and marketing services firms over the years have made the decision to outsource...

Read more

How to Prepare for Marketing Automation
email marketing tools Marketing Automation statistics marketing automation tools marketing tips

How to Prepare for Marketing Automation

In the digital world in which we now live, marketing automation is perhaps the most important...

Read more

5 Tips to Avoid Your Sales Emails Ending Up in Spam Folders
marketing tips new business growth sales emails sending sales emails tips for global marketing campaigns tips to avoid spam folders

5 Tips to Avoid Your Sales Emails Ending Up in Spam Folders

Every agency sends emails in an effort to enhance client acquisition and grow their business....

Read more