Business Development Resources for Agencies

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The True Cost of Hiring an In-House Business Development Rep

The True Cost of Hiring an In-House Business Development Rep

If you’re feeling the pressure to ignite growth, you may be wondering if an in-house business...

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The Playbook to Proactive Sponsorship Sales

The Playbook to Proactive Sponsorship Sales

In today’s sponsorship landscape, sellers are navigating an ever-evolving set of demands. Brands...

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Top 2024 Events for Ad Agencies

Top 2024 Events for Ad Agencies

As agencies navigate uncertain economic conditions and shifting consumer behaviors, building...

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How to Craft a Winning Agency Capabilities Deck
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How to Craft a Winning Agency Capabilities Deck

As a marketing agency, you know you’re capable of delivering exceptional results for...

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Demand Generation vs Lead Generation: Do You Need Both?
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Demand Generation vs Lead Generation: Do You Need Both?

When it comes to growing your business and hitting sales targets, the conversation often revolves...

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The Strategic Advantage of Outsourcing New Business for AdTech Companies
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The Strategic Advantage of Outsourcing New Business for AdTech Companies

In the fast-paced world of adtech, speed to market can make or break a company’s success....

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5 Signs It’s Time to Outsource Your Business Development
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5 Signs It’s Time to Outsource Your Business Development

Navigating the unpredictable waters of lead generation and business development can often feel...

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The Real Winners: Top Super Bowl 2024 Ads
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The Real Winners: Top Super Bowl 2024 Ads

When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component...

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4 Trends New Business Pros Should Prepare For in 2024
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4 Trends New Business Pros Should Prepare For in 2024

From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated...

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Catapult and Wripple Partner to Solve the Broken Agency Pitch Model
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Catapult and Wripple Partner to Solve the Broken Agency Pitch Model

Catapult New Business, the leading fractional new business development firm for agencies, today...

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On-Demand Webinar: Unlocking the Potential of Mergers and Acquisitions
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On-Demand Webinar: Unlocking the Potential of Mergers and Acquisitions

Check out our latest workshop where we delve into the key to agency success: Unlocking the...

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The Benefits of Outsourcing Sales Operations
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The Benefits of Outsourcing Sales Operations

Catapult’s mission is to identify, engage and help win new business with the brands that can...

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The 5 Types of Software Every Business Development Team Needs
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The 5 Types of Software Every Business Development Team Needs

There’s a sea of software vendors to choose from, but to get started, there are five core types...

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Five Steps to Creating a Go To Market Strategy That Works
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Five Steps to Creating a Go To Market Strategy That Works

Once there is a resource plan in place, creating a strategy to activate the new business development...

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10 Must-Do Activities to Catapult your Sales Pipeline
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10 Must-Do Activities to Catapult your Sales Pipeline

Marketing team’s are strapped with projects and plans from digital transformations to staying...

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Insights: Sales Growth in an Economic Downturn
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Insights: Sales Growth in an Economic Downturn

In the beginning of 2022, brands struggled with their supply chains and what was thought (at...

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Proactive vs Reactive Selling: Building your revenue streams with both approaches
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Proactive vs Reactive Selling: Building your revenue streams with both approaches

There are two revenue streams that sales and growth leaders build out: reactive and proactive....

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Prospecting Outreach That More Effectively Opens Doors

Prospecting Outreach That More Effectively Opens Doors

Agency prospecting specialists, Bonnie Buie and Eric Brown, reveal what it now takes to get...

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How Today’s Economic Factors Drive Changes in Buyer Behaviors
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How Today’s Economic Factors Drive Changes in Buyer Behaviors

Time kills deals. Every new business person feels this statement in their bones. They all walk...

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Agency Insights: Market Shifts and Navigating the New Economy
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Agency Insights: Market Shifts and Navigating the New Economy

If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone....

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Recap of Strategies from the Mirren New Business Conference
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Recap of Strategies from the Mirren New Business Conference

We heard a lot of things this year at the Mirren New Business Conference. Aside from all of...

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Winning Your Next RFP: Get on the Brand’s Winning Shortlist
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Winning Your Next RFP: Get on the Brand’s Winning Shortlist

Many times when a brand releases a Request For Proposal (RFP) to the public, they already know...

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On-Demand Webinar: Secrets to Beating the RFP Process
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On-Demand Webinar: Secrets to Beating the RFP Process

Many times when a brand releases a Request For Proposal (RFP) to the public, they already know...

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The Discovery Call: Your Chance to Uncover An Exclusive Opportunity
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The Discovery Call: Your Chance to Uncover An Exclusive Opportunity

A discovery call is the first of many conversations and can be defined as a time to uncover...

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On-Demand Webinar: You got the meeting. Now What?
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On-Demand Webinar: You got the meeting. Now What?

A discovery call is the first of many conversations and can be defined as a time to uncover...

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Q&A: How Do I Get More Meetings Through Proactive Outreach?

Q&A: How Do I Get More Meetings Through Proactive Outreach?

Research shows that brands are looking at not only capabilities but industry expertise and...

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On Demand Webinar: Getting Started With Lists

On Demand Webinar: Getting Started With Lists

Research shows that brands are not only looking at capabilities but industry expertise and...

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Agency Burnout: Pitch After Pitch is Killing Staff Morale
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Agency Burnout: Pitch After Pitch is Killing Staff Morale

It’s no secret; the business development process is grueling.  Even Digiday reported...

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New Business Trends of 2022 –  Part 3 of 3
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New Business Trends of 2022 – Part 3 of 3

We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive...

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The 12 Ads That Made Us Smile This Season
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The 12 Ads That Made Us Smile This Season

And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me… With holiday cheer...

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New Business Trends of 2022 –  Part 2 of 3
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New Business Trends of 2022 – Part 2 of 3

The past two years forced many agencies to take a hard look internally at their business development...

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New Business Trends of 2022 –  Part 1 of 3
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New Business Trends of 2022 – Part 1 of 3

Success in the new year hinges on our ability to understand and predict the current and future...

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How to Encourage Client Referrals & Testimonials for More New Business

How to Encourage Client Referrals & Testimonials for More New Business

Wouldn’t it be great to assign your agency’s new business responsibilities to your...

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Brands Are Searching for 2022 Partners Now
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Brands Are Searching for 2022 Partners Now

When planning for the new year, the common perception is that most companies begin planning...

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Get more out of your case studies
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Get more out of your case studies

Case studies are useful guides to educate and influence your prospective new clients. While...

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Win More Podcast
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Win More Podcast

Recently we had the opportunity to join team Winmo on their Win More Podcast to talk everything...

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Your agency has a sales culture and it may be holding you back
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Your agency has a sales culture and it may be holding you back

Every day there are more and more articles posted about the importance of your overall corporate...

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Q2 is Over, But 2021 is Only Getting Started
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Q2 is Over, But 2021 is Only Getting Started

It’s been six months. Six months of a slow, methodical, pragmatism by the market to get back...

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6 Ways Video Meetings Have Improved Client Relationships
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6 Ways Video Meetings Have Improved Client Relationships

It’s been over a year since we all began the trial and error of remote working and virtual...

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Better Predict Your Future New Business Success
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Better Predict Your Future New Business Success

2020 has taught us many things, but one of the biggest learnings has been around most of our...

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Featured Author Post: Operationalizing Your Agency’s New Business Strategy
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Featured Author Post: Operationalizing Your Agency’s New Business Strategy

By Jody Sutter New business is one of those responsibilities that should be fully integrated...

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Why Your Biz Dev Team Needs Those Updated Assets
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Why Your Biz Dev Team Needs Those Updated Assets

Is your agency completely overwhelmed with an insanely busy month? One where your team has...

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What Business Development Director Persona Does Your Agency Need?
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What Business Development Director Persona Does Your Agency Need?

In the past, we’ve talked about what qualities you should look for in a Business Development...

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6 Conferences Your Agency Should Attend in 2021
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6 Conferences Your Agency Should Attend in 2021

By now, our “new normal” feels a little less weird and a lot less chaotic than...

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How to: Use a niche when your agency is full service
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How to: Use a niche when your agency is full service

Agency Type Full-Service Creative Target Consumer Goods The Process Many agencies that have...

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New Business Opportunities in 2021
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New Business Opportunities in 2021

By now, many of you have read the original and probably seen articles referencing AdWeek’s...

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How to: Find a meeting in the financial sector
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How to: Find a meeting in the financial sector

Agency Type Brand and Customer Experience Target Finance & Professional Services The Process New...

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Top Tips for New Business Prospecting During the Holidays
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Top Tips for New Business Prospecting During the Holidays

The holiday season can be a tough time for new business pros as they try and navigate prospects’...

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How to: Create a New Business Opportunity in 11 Days
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How to: Create a New Business Opportunity in 11 Days

Agency Type Creative Production Agency Target Food & Bev, Small-Mid Size Companies The...

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The tech stack you need for proper agency new business development
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The tech stack you need for proper agency new business development

Every year the tech stack available for agency new business pros changes exponentially it seems. ...

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Is Your Agency Ready to Outsource Lead Generation?

Is Your Agency Ready to Outsource Lead Generation?

Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed...

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How to Accelerate Your Agency’s Lead Generation During a Market Shift
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How to Accelerate Your Agency’s Lead Generation During a Market Shift

Given the recent market shifts, everyone’s asking themselves, “How do we get incremental new...

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Prospecting For Agencies In Today’s Climate: Three Key Elements of a Successful Email
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Prospecting For Agencies In Today’s Climate: Three Key Elements of a Successful Email

The conversation around email is different than what it would have been just three weeks ago,...

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Three Things Your Agency Can Do While Others Are Standing Still
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Three Things Your Agency Can Do While Others Are Standing Still

You’ve built and run an agency because you wanted to change (or at least impact) the world....

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6 Interview Questions For Agency Business Development Directors
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6 Interview Questions For Agency Business Development Directors

The average agency-client relationship lasts 36 months, which means at any given moment one...

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Attract The Game Changer Client For Your Agency
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Attract The Game Changer Client For Your Agency

The new year is here. And now is the time you’ll activate the plan you’ve spent countless...

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It All Starts With The Target List: Steps To Efficient Proactive Prospecting
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It All Starts With The Target List: Steps To Efficient Proactive Prospecting

When embarking on a proactive prospecting program, there are some core steps that can’t be...

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The Ultimate Agency Growth Funnel
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The Ultimate Agency Growth Funnel

Can you believe we’re approaching an entirely new decade? As you begin planning for 2020 new...

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A Brand New Look For Catapult

A Brand New Look For Catapult

Big news today! After almost twenty years, we’re introducing a brand new look for Catapult...

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Preempting A Review From Mirren’s Brent Hodges

Preempting A Review From Mirren’s Brent Hodges

When a new decision maker arrives, when do you move to preempting a review? It can hit like...

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16 Must-Know Prospecting Stats For Your Agency

16 Must-Know Prospecting Stats For Your Agency

Prospecting for a strong pipeline is your first hurdle in the new business process, and is...

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Agency Awards To Consider In Q4
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Agency Awards To Consider In Q4

Awards are the best way to get independent feedback on the quality of your work. We understand...

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8 Tips For Closing The Sale
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8 Tips For Closing The Sale

Let’s set the scene here: You’ve managed to secure a meeting with a C-level executive for a...

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Four Tips to Help You Craft a Powerful Pitch For Your Agency

Four Tips to Help You Craft a Powerful Pitch For Your Agency

Your elevator pitch is the most important tool for converting strangers into clients. And guess...

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4 Essentials to Sustainable Agency Growth
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4 Essentials to Sustainable Agency Growth

What does growth even mean? We find most agencies think growth is about adding more and more...

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The Top Marketing and Advertising Associations to Join Right Now
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The Top Marketing and Advertising Associations to Join Right Now

As an agency owner, you’re overwhelmed. Just managing the everyday stuff – client emails,...

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Sample

“Catapult came to the rescue and saved me from what otherwise would have been a long and stressful situation. To have been provided with a business development professional with that level of experience and understanding of my business, well, I just couldn’t have received that anywhere else.”

Co-founder, Full Service Marketing Agency

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