Business Development Resources for Agencies

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The Real Winners: Top Super Bowl 2024 Ads
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The Real Winners: Top Super Bowl 2024 Ads

When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component...

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4 Trends New Business Pros Should Prepare For in 2024
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4 Trends New Business Pros Should Prepare For in 2024

From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated...

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Catapult and Wripple Partner to Solve the Broken Agency Pitch Model
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Catapult and Wripple Partner to Solve the Broken Agency Pitch Model

Catapult New Business, the leading fractional new business development firm for agencies, today...

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On-Demand Webinar: Unlocking the Potential of Mergers and Acquisitions
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On-Demand Webinar: Unlocking the Potential of Mergers and Acquisitions

Check out our latest workshop where we delve into the key to agency success: Unlocking the...

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The Benefits of Outsourcing Sales Operations
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The Benefits of Outsourcing Sales Operations

Catapult’s mission is to identify, engage and help win new business with the brands that can...

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The 5 Types of Software Every Business Development Team Needs
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The 5 Types of Software Every Business Development Team Needs

There’s a sea of software vendors to choose from, but to get started, there are five core types...

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Five Steps to Creating a Go To Market Strategy That Works
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Five Steps to Creating a Go To Market Strategy That Works

Once there is a resource plan in place, creating a strategy to activate the new business development...

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10 Must-Do Activities to Catapult your Sales Pipeline
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10 Must-Do Activities to Catapult your Sales Pipeline

Marketing team’s are strapped with projects and plans from digital transformations to staying...

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Insights: Sales Growth in an Economic Downturn
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Insights: Sales Growth in an Economic Downturn

In the beginning of 2022, brands struggled with their supply chains and what was thought (at...

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Proactive vs Reactive Selling: Building your revenue streams with both approaches
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Proactive vs Reactive Selling: Building your revenue streams with both approaches

There are two revenue streams that sales and growth leaders build out: reactive and proactive....

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Prospecting Outreach That More Effectively Opens Doors

Prospecting Outreach That More Effectively Opens Doors

Agency prospecting specialists, Bonnie Buie and Eric Brown, reveal what it now takes to get...

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How Today’s Economic Factors Drive Changes in Buyer Behaviors
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How Today’s Economic Factors Drive Changes in Buyer Behaviors

Time kills deals. Every new business person feels this statement in their bones. They all walk...

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Agency Insights: Market Shifts and Navigating the New Economy
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Agency Insights: Market Shifts and Navigating the New Economy

If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone....

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Recap of Strategies from the Mirren New Business Conference
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Recap of Strategies from the Mirren New Business Conference

We heard a lot of things this year at the Mirren New Business Conference. Aside from all of...

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Winning Your Next RFP: Get on the Brand’s Winning Shortlist
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Winning Your Next RFP: Get on the Brand’s Winning Shortlist

Many times when a brand releases a Request For Proposal (RFP) to the public, they already know...

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On-Demand Webinar: Secrets to Beating the RFP Process
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On-Demand Webinar: Secrets to Beating the RFP Process

Many times when a brand releases a Request For Proposal (RFP) to the public, they already know...

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The Discovery Call: Your Chance to Uncover An Exclusive Opportunity
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The Discovery Call: Your Chance to Uncover An Exclusive Opportunity

A discovery call is the first of many conversations and can be defined as a time to uncover...

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On-Demand Webinar: You got the meeting. Now What?
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On-Demand Webinar: You got the meeting. Now What?

A discovery call is the first of many conversations and can be defined as a time to uncover...

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Q&A: How Do I Get More Meetings Through Proactive Outreach?

Q&A: How Do I Get More Meetings Through Proactive Outreach?

Research shows that brands are looking at not only capabilities but industry expertise and...

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On Demand Webinar: Getting Started With Lists

On Demand Webinar: Getting Started With Lists

Research shows that brands are not only looking at capabilities but industry expertise and...

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Agency Burnout: Pitch After Pitch is Killing Staff Morale
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Agency Burnout: Pitch After Pitch is Killing Staff Morale

It’s no secret; the business development process is grueling.  Even Digiday reported...

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New Business Trends of 2022 –  Part 3 of 3
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New Business Trends of 2022 – Part 3 of 3

We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive...

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The 12 Ads That Made Us Smile This Season
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The 12 Ads That Made Us Smile This Season

And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me… With holiday cheer...

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New Business Trends of 2022 –  Part 2 of 3
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New Business Trends of 2022 – Part 2 of 3

The past two years forced many agencies to take a hard look internally at their business development...

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New Business Trends of 2022 –  Part 1 of 3
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New Business Trends of 2022 – Part 1 of 3

Success in the new year hinges on our ability to understand and predict the current and future...

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How to Encourage Client Referrals & Testimonials for More New Business

How to Encourage Client Referrals & Testimonials for More New Business

Wouldn’t it be great to assign your agency’s new business responsibilities to your...

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Brands Are Searching for 2022 Partners Now
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Brands Are Searching for 2022 Partners Now

When planning for the new year, the common perception is that most companies begin planning...

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Get more out of your case studies
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Get more out of your case studies

Case studies are useful guides to educate and influence your prospective new clients. While...

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Win More Podcast
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Win More Podcast

Recently we had the opportunity to join team Winmo on their Win More Podcast to talk everything...

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Your agency has a sales culture and it may be holding you back
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Your agency has a sales culture and it may be holding you back

Every day there are more and more articles posted about the importance of your overall corporate...

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Q2 is Over, But 2021 is Only Getting Started
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Q2 is Over, But 2021 is Only Getting Started

It’s been six months. Six months of a slow, methodical, pragmatism by the market to get back...

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6 Ways Video Meetings Have Improved Client Relationships
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6 Ways Video Meetings Have Improved Client Relationships

It’s been over a year since we all began the trial and error of remote working and virtual...

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Better Predict Your Future New Business Success
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Better Predict Your Future New Business Success

2020 has taught us many things, but one of the biggest learnings has been around most of our...

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Featured Author Post: Operationalizing Your Agency’s New Business Strategy
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Featured Author Post: Operationalizing Your Agency’s New Business Strategy

By Jody Sutter New business is one of those responsibilities that should be fully integrated...

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Why Your Biz Dev Team Needs Those Updated Assets
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Why Your Biz Dev Team Needs Those Updated Assets

Is your agency completely overwhelmed with an insanely busy month? One where your team has...

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What Business Development Director Persona Does Your Agency Need?
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What Business Development Director Persona Does Your Agency Need?

In the past, we’ve talked about what qualities you should look for in a Business Development...

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6 Conferences Your Agency Should Attend in 2021
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6 Conferences Your Agency Should Attend in 2021

By now, our “new normal” feels a little less weird and a lot less chaotic than...

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How to: Use a niche when your agency is full service
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How to: Use a niche when your agency is full service

Agency Type Full-Service Creative Target Consumer Goods The Process Many agencies that have...

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New Business Opportunities in 2021
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New Business Opportunities in 2021

By now, many of you have read the original and probably seen articles referencing AdWeek’s...

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How to: Find a meeting in the financial sector
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How to: Find a meeting in the financial sector

Agency Type Brand and Customer Experience Target Finance & Professional Services The Process New...

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Top Tips for New Business Prospecting During the Holidays
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Top Tips for New Business Prospecting During the Holidays

The holiday season can be a tough time for new business pros as they try and navigate prospects’...

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How to: Create a New Business Opportunity in 11 Days
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How to: Create a New Business Opportunity in 11 Days

Agency Type Creative Production Agency Target Food & Bev, Small-Mid Size Companies The...

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The tech stack you need for proper agency new business development
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The tech stack you need for proper agency new business development

Every year the tech stack available for agency new business pros changes exponentially it seems. ...

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Is Your Agency Ready to Outsource Lead Generation?

Is Your Agency Ready to Outsource Lead Generation?

Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed...

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How to Accelerate Your Agency’s Lead Generation During a Market Shift
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How to Accelerate Your Agency’s Lead Generation During a Market Shift

Given the recent market shifts, everyone’s asking themselves, “How do we get incremental new...

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Prospecting For Agencies In Today’s Climate: Three Key Elements of a Successful Email
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Prospecting For Agencies In Today’s Climate: Three Key Elements of a Successful Email

The conversation around email is different than what it would have been just three weeks ago,...

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Three Things Your Agency Can Do While Others Are Standing Still
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Three Things Your Agency Can Do While Others Are Standing Still

You’ve built and run an agency because you wanted to change (or at least impact) the world....

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6 Interview Questions For Agency Business Development Directors
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6 Interview Questions For Agency Business Development Directors

The average agency-client relationship lasts 36 months, which means at any given moment one...

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Attract The Game Changer Client For Your Agency
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Attract The Game Changer Client For Your Agency

The new year is here. And now is the time you’ll activate the plan you’ve spent countless...

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It All Starts With The Target List: Steps To Efficient Proactive Prospecting
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It All Starts With The Target List: Steps To Efficient Proactive Prospecting

When embarking on a proactive prospecting program, there are some core steps that can’t be...

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The Ultimate Agency Growth Funnel
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The Ultimate Agency Growth Funnel

Can you believe we’re approaching an entirely new decade? As you begin planning for 2020 new...

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A Brand New Look For Catapult

A Brand New Look For Catapult

Big news today! After almost twenty years, we’re introducing a brand new look for Catapult...

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Preempting A Review From Mirren’s Brent Hodges

Preempting A Review From Mirren’s Brent Hodges

When a new decision maker arrives, when do you move to preempting a review? It can hit like...

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16 Must-Know Prospecting Stats For Your Agency

16 Must-Know Prospecting Stats For Your Agency

Prospecting for a strong pipeline is your first hurdle in the new business process, and is...

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Agency Awards To Consider In Q4
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Agency Awards To Consider In Q4

Awards are the best way to get independent feedback on the quality of your work. We understand...

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8 Tips For Closing The Sale
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8 Tips For Closing The Sale

Let’s set the scene here: You’ve managed to secure a meeting with a C-level executive for a...

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Four Tips to Help You Craft a Powerful Pitch For Your Agency

Four Tips to Help You Craft a Powerful Pitch For Your Agency

Your elevator pitch is the most important tool for converting strangers into clients. And guess...

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4 Essentials to Sustainable Agency Growth
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4 Essentials to Sustainable Agency Growth

What does growth even mean? We find most agencies think growth is about adding more and more...

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The Top Marketing and Advertising Associations to Join Right Now
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The Top Marketing and Advertising Associations to Join Right Now

As an agency owner, you’re overwhelmed. Just managing the everyday stuff – client emails,...

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Agency Myth: Narrowing Your Focus Results in Missed Opportunities
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Agency Myth: Narrowing Your Focus Results in Missed Opportunities

You hear it all the time – brands are moving more advertising and marketing functions...

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Key Takeaways From The 2019 Ad Age Small Agency Awards

Key Takeaways From The 2019 Ad Age Small Agency Awards

This was my 6th consecutive year attending the Ad Age Small Agency Awards, and it is consistently...

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The 40% Rule and Why it Matters for Agency Growth

The 40% Rule and Why it Matters for Agency Growth

Agencies that follow the 40% rule are more successful in consistent growth over time. The rule...

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Apply for These Agency Awards in Q3

Apply for These Agency Awards in Q3

While it’s exciting to win an award within your industry, most people question whether...

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Agency myth: Summer is the worst time to prospect.

Agency myth: Summer is the worst time to prospect.

  Believing that summer is the wrong time to proactively prospect could be detrimental...

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The Ultimate List of Q2 Agency Awards Your Team Should Be Applying For

The Ultimate List of Q2 Agency Awards Your Team Should Be Applying For

At Catapult, we believe today’s agencies are creating incredible work and are always looking...

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5 Tips For Building Your Agency New Business Development Program

5 Tips For Building Your Agency New Business Development Program

Agency new business development is at its peak of importance for several reasons. To start,...

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Sample

“Catapult came to the rescue and saved me from what otherwise would have been a long and stressful situation. To have been provided with a business development professional with that level of experience and understanding of my business, well, I just couldn’t have received that anywhere else.”

Co-founder, Full Service Marketing Agency

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