So what does our agency focus mean for you? More opportunities for your agency to grow through our proven model of identifying the right opportunities and generating new revenue on a consistent basis. We understand the overcrowded, undifferentiated agency landscape you deal with every day because that’s where we come from. Prior to joining the Catapult team, each of us had experience in agencies sales and business development. That’s why we know how brands establish agency relationships and more importantly, how to generate a conversation that will open them up to you. Helping agencies grow is our mission, and we will guide you every step of the way.
Helping Agencies Grow In The Following Categories:
We also understand most agencies are just not built for sales. Your team is likely made up of creatives and account managers who are really great with existing client relations, but often lack the time, experience or resources needed to successfully identify and secure new business opportunities. And frankly, you didn’t get into this business to “sell” – you got into it to create. We love what you do, but we wouldn’t pretend to know how to do it. But we sure know how to sell it!
Creating new business for agencies is a tricky thing. In this day and age, it can’t be a mass approach of sending out brand introductions. Good business development relationships are built through trust, expertise, and rapport. In order to have those qualities properly represented in a first or second call, you need a business development team with extensive backgrounds in account-based sales coupled with actual agency experience. This is where we come in.
We can either be your outsourced new business department or work hand-in-hand with your existing team to provide insight, bandwidth, prospecting expertise, time, technology and experience.