This was my 6th consecutive year attending the Ad Age Small Agency Awards, and it is consistently one of my favorite conferences. Year after year, I enjoy celebrating those agencies that take a risk, build a team, and create phenomenal work. Additionally, the curated perspective and insights I walk away with make the conference an even more valuable investment. Here are my key takeaways and the list of winners from the 2019 Ad Age Small Agency Awards.
1. Making it to the stage requires years of hard work.
This year’s conference award recipients were honest about the work involved in building a small agency. Not a single speaker, panelist, or awarded principal made their journey sound easy. It’s a big risk venturing out, being “small”, and remaining independent. Brands likely aren’t beating down your door, there are challenges in retaining top talent, and, ultimately, you’re responsible for closing the clients that will move you forward. But the Small Agency Awards is a reminder of the incredible success stories! When strategic planning, passion, and perseverance collide, great things happen.
2. Congregating is essential.
The Small Agency Awards especially showcased the importance of congregating. It’s about finding inspiration and leadership insights. It’s invaluable to spend time connecting with other agency principals that are wearing the same shoes as you. Additionally, the Ad Age team develops relevant content and programming to facilitate growth, learning conversations, and insight that will bring a new dynamic to your agency.
3. Winning the right client is everything.
What I always recognize during the award ceremony is that agencies don’t win awards on their own; it takes the right kind of client to “win.” That doesn’t mean you have to be awarded, but winning is a successful engagement with the client. You can’t innovate with a conservative client. It’s hard to get the exposure you want when a client that wants to do it the way it’s always been done. Ambitious agencies require ambitious clients in order to facilitate effective work, to challenge your team, and to maintain a healthy client/agency relationship.
The winners of this year’s awards have proven their adaptability in an environment where the only constant is change. These agencies are small, but their results are huge. Here is the complete list of the 2019 Ad Age Small Agency Award winners.
Small Agency of the Year
International Agency of the Year
Gold winner: We Are Pi
Experiential Agency of the Year
Best Agency Culture
Campaign of the Year
If you’re a small agency owner or executive, cheers to you. When it’s hard, remember why you started. Build your network, and even if you can’t attend conferences, find a network of agency principals with whom you can grow. And make the investment in your agency’s success. Don’t hope the client that will put you on the podium will just walk right into your office. Proactively commit to the strategy and resources that will expose your talent to the brands you set out to work with.
Be your best, invest where it matters, and the work will follow.
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