Problems We Solve
We work exclusively with marketing services firms; from advertising agencies, brand, design and innovation firms, to digital and social marketing firms to identify new business opportunities each is uniquely qualified to win. Our clients often come to us when they have any of the following problems we solve regarding new business and long-term growth for their agency. The one thing all of our clients have in common is the desire to grow.
Here are problems we solve for our clients:
Referrals are not consistent, predictable, or scalable.
Referrals do not always align with your firm’s capabilities.
You've recruited new business development people for years with limited success, and you want and need to do something differently.
New business development is a complex process that demands experience, strategy, technology, investment and energy.
Recruiting is expensive, takes time, and can feel like a crap shoot when it comes to finding someone that can manage the entire process competently.
Too often agencies are asking Business Development Directors to do way too much (ie, manage current clients, prospect, answer RFPs, close, position the agency, create content, and more)
Every minute spent on RFPs or current clients is a minute not spent having conversations with new potential brand partners (which is what you are paying those Biz Dev people for isn’t it?)
You’re growing, but not in a strategic direction, or through the type of work you want to be doing for clients.
Growth for growth’s sake can hurt your agency, while deliberate, purposeful growth ensures that you can scale properly.
Focused growth on the types of brands that you are uniquely positioned to serve ensures that you win more pitches and do better quality work.