6 Conferences Your Agency Should Attend in 2021

6 Conferences Your Agency Should Attend in 2021

By now, our “new normal” feels a little less weird and a lot less chaotic than it did in March 2020. But there are still so many unknowns for the foreseeable future. One thing we know for sure is that the agency conferences and events we look forward to every year will be virtual or with limited attendance and COVID safe guidelines. And now, more than ever, it is important for us to attend. The world is still writing a playbook on how to deal with a pandemic, so connecting with your peers, even if it feels different, in the agency world is crucial for learning from each other and growing our businesses as we all continue to pivot and adapt.

Here are 6 conferences your agency should attend in 2021:

1. 4A’s Decisions 2021January 25th – 26th

Details: In this all-virtual program, 4A’s Decisions 2021 will explore what’s new and unprecedented today, and what’s coming tomorrow. Discuss, debate, and collaborate on real solutions. Trade innovative, transformational ideas you can use immediately. Now more than ever, planning for a thriving future depends on all of us. Join us online for Decisions 2021 so we can unleash our power to change our organizations, our industry, and our world.

2. AdvertisingWeek Power Up Festival  – January 26th

Details: After the year that was 2020, we could all do with pressing the reset button. Power Up is a one-day festival bringing you the skills, ideas, and inspiration you need to energize yourself for 2021 and perform at your best.

Across our three themed channels, we’ll bring you a day-long program of inspiring presentations and practical workshops to help you perform productively, be well in body and mind, and create a renewed sense of wellbeing and purpose for 2021.

3. Digiday Media Buying SummitMarch 10th-12th

Details: It’s been a tough run for media agencies, between the novel coronavirus forcing employees to flee offices and ongoing social justice movements such as Black Lives Matter, the last year has been tumultuous. Not to mention, they’ve been transformed by transparency concerns even as brands have begun to examine contracts more closely, and brand safety has been front and center as the online and platform environment gets murkier by the minute. New types of companies are transforming how brands are launched and marketed on various platforms, and the rise of new players in retail media has meant more complications. There’s also increased competition — across platforms, within agencies and with the rise of new in-house media buying teams.

At the Digiday Media Buying Summit LIVE, we’ll explore how agencies are changing the way they operate as remote working has become the new norm, as social platforms tumble and as regulations and client requests get stronger. From the ins and outs of brand safety to new technologies to working across platforms, join us for a look at the challenges and opportunities ahead in 2021.

4. SXSW OnlineMarch 16th-20th

Details: Due to the recent surge in COVID-19 cases, we expect that the City of Austin will continue its restrictions on large gatherings through March 2021, so it will not be possible for SXSW to stage a large, in-person event within our usual footprint.

The focus now is on SXSW Online 2021, and we look forward to bringing you the many aspects of our event that make it unique while connecting with our attendees in new and meaningful ways.

Register today to take advantage of the unique opportunities this event has to offer, including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW, all in a digital setting.

5. Mirren LiveMay 19th-20th

Details: Mirren Live is an event entirely focused on rebuilding for growth, and it’s back in May to address agency revenue growth with a focus on new revenue streams, innovation, new business, and organic growth.

6. ANA Masters of Marketing ConferenceOct 5-8, 2021

Details: ANA Masters of Marketing Conference will focus on promotion marketing, relationship marketing, retailer marketing, experiential marketing, content marketing, and influencer marketing.