Recently we had the opportunity to join team Winmo on their Win More Podcast to talk everything agency, or at least as much as you can cover in 40 minutes. Throughout our conversation we talked about:
- Challenges facing agencies pre and post pandemic
- Generating agency new business in a sea of sameness
- Finding your Right to Win clients
- Keeping your employees passionate about your new clients
- Diversity & Inclusion
- How this is more than a trend and why agencies have been and need to continue to focus on this in order to better serve their clients, employees, and consumers
- The rise of RFPs
- They’re baaaack…what to do, and how to avoid falling in the same old RFP trap
- Campaigns that we like right now
- From the socially aware and more serious campaigns like Absolut’s #mixresponsibly to the slightly less serious Dr Rick from Progressive teaching millennials to sit down without making a sound
- Case Studies in the new reality
- What do you do with your case studies in your new business efforts after those case studies have prematurely aged because a little pandemic changed your prospect’s entire market?
- Hot to continue to grow
- Omnichannel outreach includes outbound biz dev, inbound efforts, SEO, PR, Paid Media…which should you use?
We have a lot more to come on these different topics around agency new business, but hopefully this great conversation with John Zaldonis at the Win More Podcast will get things started!