On-Demand Webinar: Secrets to Beating the RFP Process

Secrets to beating the RFP process

Many times when a brand releases a Request For Proposal (RFP) to the public, they already know who will win their business. Brands come up with an RFP after conversations are already started around problems they’re experiencing internally, and have talked to agencies about that problem. These initial conversations are much less formal than a pitch but can lead to the RFP process. So how can you get on the brand’s shortlist before an RFP is released?

It takes months of build-up to get in front of the RFP process, but with a proactive and consistent approach, you can save resources and turn out a higher win rate for your RFPs.

In this webinar, Catapult and Winmo share strategies and tactics to beat the RFP process.
The following questions are discussed:

Which RFPs do I have a right to win?
What can I do to get in front of brands before the RFP goes to bid?
Is there a way to win the bid before the RFP is out?

These questions are answered during the recording, but you can submit your questions through the chat and the Catapult team will be able to respond in real-time.

Getting Started With Lists

 

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On-Demand Webinar: You got the meeting. Now What?

You Got The Meeting. Now What?

A discovery call is the first of many conversations and can be defined as a time to uncover where they are in their buying journey. Before guiding the conversation toward services or capabilities, you need to first meet them where they are.

On a successful discovery call, the prospect asks 8-10 questions on average. With about 30 minutes scheduled, what do you do with the rest of the time to make sure the call is successful?

A great discovery call will allow the prospect to do most of the talking, provide you with insights needed to navigate the deal further down your pipeline, and open the conversation up for those opportunities. In the end, you want the prospect to ask for a follow-up conversation. 

In this webinar, Catapult shares best practices on not just knowing when the call was successful for you and the prospect, but how to keep the conversation going long after the call has ended.

 

Join this webinar to learn:

What is the difference between meetings with inbound vs outbound leads?
How do I prepare the team before meeting with a prospect?
How can I use Winmo to prepare for these calls?

These questions are answered during the recording, but you can submit your questions through the chat and the Catapult team will be able to respond in real-time.

Getting Started With Lists

 

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On Demand Webinar: Getting Started With Lists

Getting Started with Lists Webinar

Research shows that brands are not only looking at capabilities but industry expertise and case studies before compiling a shortlist of agencies to work with. To be in the best position to win new clients, agencies need to find their Right to Win. 

In this webinar, Catapult and Winmo share the first steps to take before prospecting and pitching your capabilities to brands. You will walk away from this webinar with a strategy and an action plan. Winmo demonstrates how to pull a prospecting list using the steps outlined in order to have the best chance at winning your next client. 

These questions are answered during the recording, but you can submit your questions through the chat and the Catapult team will be able to respond in real-time. 

Questions answered in this webinar include:

What is your Right to Win?
How do you qualify your Right to Win?
How do I find my Right to Win in Winmo?

Getting Started With Lists

 

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How to Encourage Client Referrals & Testimonials for More New Business

Wouldn’t it be great to assign your agency’s new business responsibilities to your clients? That’s exactly what you’re doing when you have strong strategies in place for referrals and testimonials.

Client testimonials offer valuable social proof that you’re excellent at what you do. But many agencies lack a solid process for securing them. And referrals are a highly effective way to connect with new prequalified clients, but often referral requests fall short because they’re missing simple but crucial ingredients.

In this talk, you’ll learn how to consistently and successfully get testimonials from your clients. Plus, you’ll discover how to make it easy for your clients and others in your network to refer you to prospects who need what you do.

Key take-aways:

  • Why referrals and testimonials work harder for you than almost every other business development technique
  • The most consistently cited methods clients use to discover new agencies
  • When to ask your client for a testimonial (it’s earlier than you might think)
  • The wrong way and the right way to ask for referrals

Once you fill out the form, a recording will also be sent to you via email.

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Is Your Agency Ready to Outsource Lead Generation?

Is Your Agency Ready to Outsource Lead Generation

Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed in-house business development leaders and allows an agency team to stay focused on its core strengths instead of trying to master a job no one at the agency wants (or, in many cases, is suited for).

But just because you’re outsourcing a job you dislike to an expert doesn’t mean it’s going to be successful.

In this webinar, new business strategist Jody Sutter will offer you a blueprint for success. She’ll show you the right foundation to have in place before you start generating leads and the formula to follow to increase the chances of turning those leads into closed business.

Key takeaways:
– Common mistakes agencies make that undermine success—and how to avoid them
– The four essential tools to have in your new business toolkit before you start
– A step-by-step framework to ensure you convert leads into new agency business—from hand-off to close

Once you fill out the form, a recording will also be sent to you via email.

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On-Demand Webinar: 3 New Biz Tips To Better Connect With CMOs in 2019

Live Webinar | Register Now
Hosted by Matt Chollet & Betsi Nelson

When it comes to agency new business knowing when key marketing decision-makers are rotating up or out of their roles is critical. We’ve found that incoming CMOs are most likely to shakeup their agency roster 3-18 months after they take their post, which should signal a bright flashing light of opportunity to agencies.

Leveraging Winmo’s recent CMO Tenure Analysis Report, our February 21st Webinar will empower agencies to strike while the iron is hot and drive more business with key advertisers throughout 2019.

During this 30-minute session, expect to walk away with:
  • Key takeaways from the 2,400 tenures examined in the report and a deep examination of how gender also affects CMO Tenure
  • How to prioritize CMO outreach across industries including CPG, Finance, Retail and more
  • How to build an effective outreach cadence that will capture the attention of top CMOs at the perfect time

Register For The Webinar

* A recording will also be sent to you via email

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On-Demand Webinar: What Drives Value in the New World of Marcoms M&A

As an agency executive, you need to know what is happening in the industry from an M&A perspective and how it can affect your agency. Luckily, Catapult has an amazing partner in Charles Fallon from SI Partners who provides first-hand industry insights throughout this on-demand webinar.

Regardless of whether you are looking to sell your agency now, 10 years from now, or simply attract a growth partner, Charles will walk you through this complex world step by step.

We will cover specific topics like:
  • Understanding the new buyers in our market
  • Looking at the acquirer landscape as a whole and how it’s changed since last year
  • Attracting a growth partner
  • Becoming a more attractive agency before selling
  • Getting the most value out of your agency

 

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(Webinar) Social Media Isn’t Working for Ad Agency New Business

If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY and WHAT to do about it.

In order to help improve your social media presence, Michael Gass of Fuel Lines walks you through a seven step blueprint for using social media for new business as well as tools, tactics, and tips to get a return on your investment.

This webinar will take you through the following:

  • Why most agencies aren’t having success with social media for new business.
  • A seven step blueprint for using social media for new business.
  • Tools, tactics, and tips to get the most return on your daily time investment.
  • Examples of what a successful new business program looks like.

Social Media Isn’t Working for Ad Agency New Business from Catapult New Business on Vimeo.

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"Partnering with Catapult and leveraging their expertise has allowed us to focus our internal team’s time on closing qualified opportunities, knowing that the important work of prospecting and vetting future opportunities isn’t being pushed to the back burner.”

SVP Director of Business Development, Global Advertising Firm

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