Is your agency truly unique? Or are you one of the thousands of agencies selling the same products and services? Almost all agencies claim to be unique, different or better while using essentially the same descriptors as the others. The truth is, most prospects (advertisers) can barely tell the difference in your agency and your biggest competitor.
In this session we looked to fix that by discussing:
- Your differentiator isn’t different at all
- How to find your difference
- Using your differentiator to generate more opportunities
For any business development program to be successful, we need to take this first step of identifying a truly unique position. Once that positioning is in place content and distribution becomes much more effective. Hopefully this webinar will give you a great first step in finding your uniqueness!
Our guest host this month was John Heenan. Be sure to check out his website for other great insights and content!
So many agencies. So little difference. from Catapult New Business on Vimeo.
Ever struggle to predict exactly how much new revenue your agency will be bringing in next year, next quarter, or even next month? You’re not alone in this. Most agencies find themselves lacking the processes and strategies to create a consistent, predictable pipeline of new business opportunities.
In our most recent webinar, we partnered with Jason Swenk to solve this once and for all – providing you with an easy-to-follow framework that both generates and predicts new business opportunities. Jason covered suggested technology systems, agency positioning, new business prospecting techniques, and provided example case studies of how other successful agencies are finding success. There was a lot to cover in the hour, but Jason is an agency pro that will give you some immediately actionable takeaways to start growing your pipeline.
What we covered:
- How to integrate the right systems in order to grow your agency.
- How to position your agency as “the choice” vs “a choice.”
- How to utilize Milestone Marketing to better prospect and drive engagement.
- How an agency tripled retainer revenue in 2 months by improving their former process.
How to Build a Predictable Pipeline from Catapult New Business on Vimeo.
Agencies win more business when they can better connect to the marketing decision makers they are pitching. We want to arm our agencies with as much information as possible, so your new business approach is flawless.
We co-hosted this webinar with Chris Martin from Advertiser Perceptions, an expert on making decision makers pick your agency. Chris will take you deep into the minds and decision processes of marketers so that you can feel confident in your new business approach.
We will cover specific topics like:
- What drives the decisions during the agency selection process for marketers?
- How do they compare your agency competitors during a pitch?
- Which areas of your agency are marketers analyzing before/during a pitch?
- What aren’t marketers telling you about their decision process?