Is your agency truly unique? Or are you one of the thousands of agencies selling the same products and services? Almost all agencies claim to be unique, different or better while using essentially the same descriptors as the others. The truth is, most prospects (advertisers) can barely tell the difference in your agency and your biggest competitor.
In this session we looked to fix that by discussing:
- Your differentiator isn’t different at all
- How to find your difference
- Using your differentiator to generate more opportunities
For any business development program to be successful, we need to take this first step of identifying a truly unique position. Once that positioning is in place content and distribution becomes much more effective. Hopefully this webinar will give you a great first step in finding your uniqueness!
Our guest host this month was John Heenan. Be sure to check out his website for other great insights and content!
So many agencies. So little difference. from Catapult New Business on Vimeo.