11 Best Marketing & Advertising Conferences for Agency Executives in 2016

It goes without saying, but conferences and tradeshows are a big deal in the marketing and advertising world. These events present a unique opportunity for senior-level marketers to learn from industry leaders, and at the same time, network with a large pool of top prospects to generate new business leads.

However, every year there are more and more conferences to choose from and it can be a daunting task to try and figure out which ones present the best opportunity for business growth and leadership training.

To save you some time and help you win more new business in 2016, here is our list of the 11 best marketing and advertising conferences to attend this year.

1. 2016 ANA Brand Masters Conference 
When: Feb. 3-5
Where: Hollywood, FL

A more intimate companion to the Masters of Marketing, ANA Brand Masters is an event that brings together CMOs and marketing thought leaders. These top marketers come together and share actionable tips on how to navigate customer insights, data analytics and technology to engage clients and prospects, and grow their businesses.

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2. Digital Marketing Innovation Summit
When: March 10-11
Where: New York, NY

This summit brings together innovative senior executives from around the world who work in digital marketing.

Digital Marketing San Francisco 2014 from Innovation Enterprise.

3. Intelligent Content Conference
When: March 7-9
Where: Las Vegas, NV

If your agency specializes in content marketing then this is a must attend conference in 2016. Speakers include Joe Pulizzi, Founder of the Content Marketing Institute, as well as Jeffrey Tambor, Scott Brinker, Robert Rose and more!

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4. Social Media Marketing World
When: April 17-19
Where: San Diego, CA

With an estimated 3,000 marketers attending yearly, Social Media Marketing World is the world’s largest social media marketing conference. By attending you get the chance to network with industry leaders and top prospects on the brand and agency side. Definitely one you don’t want to miss!

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5. Mirren Live New York
When: May 2016
Where: New York City

Every year, top agency marketers and CEOs from 400 different agencies gather in New York City to discuss innovative new business strategies and techniques. This conferences showcases over 50 speakers and includes more than 35 sessions.

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When: June 15-16
Where: Santa Monica, CA

Held at the luxurious Loews Santa Monica Beach Hotel, DIGIMARCON WEST is known for showcasing the most thought-provoking and innovative digital marketers in the industry. The speakers provide attendees with insight on cutting-edge strategies, the latest technology and best practices for content, UX, mobile marketing, social media, search marketing, marketing automation, analytics and more.

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7. Content Marketing World
When: Sept. 6-9
Where: Cleveland, Ohio

Every year the best and brightest flock to Cleveland to attend the now infamous Content Marketing World conference. The event showcases more than 80 sessions with top content marketers. In 2015, the line up of speakers included big names like Nick Offerman, Jay Baer and David Beebe, the VP of Global Creative & Content Marketing for Marriott International. This is an unbeatable networking opportunity and a rare chance to get actionable tips from the very best on how to maximize results for clients’ content marketing strategies.

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8. Digital Strategy Innovation Summit
When: Sept. 14-15
Where: Sydney, Australia

If you have the budget and are looking for a conference with a little adventure, the Digital Strategy Innovation Summit in Sydney is a fantastic choice. This internationally renowned conference brings together the most innovative thought leaders in the industry for two days of inspirational discussions. This summit also presents a rare opportunity to network with top prospects from around the world for agencies targeting international audiences.

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9. INBOUND 2016
When: Nov. 8-11
Where: Boston, MA

No surprise here, but HubSpot’s INBOUND conference has quickly become the number one event of the year for most senior-level marketers. And with a line up of speakers that includes the likes of Seth Godin, Aziz Ansari, Chelsea Clinton, Marc Maron and Jonah Peretti, how could it not? Every year, thousands of top advertisers and marketers come together and have a great time. If you only attend one event next year, this is the best choice you could make.

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10. Internet Summit
When: Nov. 16-17
Where: Raleigh, NC

The Internet Summit presents a rare opportunity to rub shoulders with industry leaders from every area of digital advertising and marketing. For 2015, the star-studded line up of speakers included Russell Simmons, Rand Fishkin, Chris Brogan, Melanie Deziel and Tina Moffett — and that’s just a few of the unbelievable sessions attendees can look forward to. As one of the few conferences priced below $500 right now, this is one of the top three events to mark on your calendar next year.

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11. Digital Summit 
When: Varies by City
Where: Phoenix, AZ | Charlotte, NC | Atlanta, GA | Denver, CO

Digital Summit is a two-day conference held throughout the year in different cities. Thousands of top digital marketers come together and present innovative strategies, new technology and discuss trends emerging in the marketplace. According to Steve Wozniak, Co-founder of Apple, “this is where people get inspiration. Everything going on here is so important.”

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Attending a conference not included on this list? Tweet us @CatapultNewBiz and tell us about it!

Liz Farquhar

As former Content Strategist, Liz helped agencies create a repeatable new business process to support their agency growth goals.