On average, it takes 7-11 proactive touchpoints to schedule a first meeting with a prospect. In the world of agency new business, relevant persistence is key, and having a solid content distribution strategy to back it up is a requirement. Our last webinar discussed the types of content successful new business teams use in their sales outreach. In this webinar, we’ll specifically show you how to leverage certain pieces of content through targeted channels to increase engagement with top prospects and speed up sales cycles. Simply producing content will not drive results. You need to put it into action.
Watch now to learn the difference between sales and marketing content, what channels are best for amplification, and how often you should be publishing your content for new business success. Other questions we will answer throughout this webinar include:
- Should I segment my prospects to receive different types of content?
- What types of content are best for new business prospecting?
- How do I distribute content for sales vs marketing approaches?