On average, it takes 7-11 proactive touchpoints to schedule a first meeting with a prospect. In the world of agency new business, relevant persistence is key, and having a solid content distribution strategy to back it up is a requirement. Our last webinar discussed the types of content successful new business teams use in their sales outreach. In this webinar, we’ll specifically show you how to leverage certain pieces of content through targeted channels to increase engagement with top prospects and speed up sales cycles. Simply producing content will not drive results. You need to put it into action.
Watch now to learn the difference between sales and marketing content, what channels are best for amplification, and how often you should be publishing your content for new business success. Other questions we will answer throughout this webinar include:
- Should I segment my prospects to receive different types of content?
- What types of content are best for new business prospecting?
- How do I distribute content for sales vs marketing approaches?
How to Amplify Your New Business Strategy with Content Distribution from AgencySquared on Vimeo.
Agencies might go about generating new business differently than large ad sales teams, but it doesn’t mean they can’t take advantage of great sales techniques through marketing automation.
You’re likely spending a ton of time creating what you believe to be relevant, compelling content you hope your prospects find engaging. But, after all the time you spend researching, prospecting and crafting the perfect email copy, are you truly getting the results you expect? Is your new business development audience even big enough or segmented effectively to truly receive the results you’re looking for?
In this Webinar Matt Chollet, President of AgencySquared, discusses what a successful new business audience should look like and the tools available to help you build robust, hyper-targeted prospecting lists that drive more revenue.
If these challenges sound familiar, we encourage you to watch the recording:
- My email click through rate is embarrassingly low.
- My outreach efforts aren’t generating many leads.
- I’d like to learn how hyper-targeted prospecting lists can benefit my outreach efforts.
- I’m in need of a better way to refresh and grow my prospecting lists easier & faster.
How to Build Prospecting Lists That Convert from AgencySquared on Vimeo.