Tri-athletes around the world train hard. As anyone who has aspired to become a tri-athlete knows the key is preparation. If you don’t dedicate the time to weight train, strength train, swim, run and cycle the triathlon event itself will just about kill you.
Not preparing for a year of agency new business development can cause a major disruption in the agency far longer than those 12 months. A lack of consistency is the single biggest killer of new business programs.
In January, the finish line of achieving a $2 million or $10 million new business goal may seem far off. You may fool yourself into thinking, “there’s plenty of time.” Even if you parcel off the overall goal into digestible portions, you still have to find a way to get there.
Collectively the account directors at Catapult New Business have more than 30 years of agency new business experience. If you polled each of them on the best training technique for new business they would each tell you new business is a triathlon, requiring discipline and consistency. They would also tell you without accountability, identifying, engaging and converting a prospect is next to impossible.
What happens then is that come December the probability of you and your agency reaching the new business finish line is next to none. As 2015 approaches, take time to prepare and seek out the best trainers to help you map out a plan to get you to your desired growth goal.