About Catapult

An Effective Agency Business Development Firm

About CNB

For Catapult and our team of expert advisors, we eat, breathe, and dream about agency new business. We can’t help it – it’s in our DNA as an organization. Recognized by our clients as one of the industry’s most effective agency business development firms, we’re responsible for identifying and winning the right new business opportunities with national advertisers throughout North America.

Functioning as the business development solutions group of List Partners Inc., Catapult is backed by two decades of experience serving the advertising, media and marketing technology industry across our group of brands.

Offering an alternative solution to help agencies reach their growth goals – Catapult offers an outside new business resource that’s solely focused on proactive prospecting for your business. We’re also all about driving results for our clients, and through our strategic new business implementations we’ve been able to uncover over $1 Billion+ in agency new business opportunities since 2005.

As a team of expert advisors, we solve the new business equation for your agency by:

Becoming An Extension of Your Agency

Becoming An Extension of Your Agency

Our new business team becomes an extension of your agency; being the driver of your proactive prospecting efforts.

Engaging with Senior Marketers

Engaging with Senior Marketers

We’re engaging with senior marketers on a daily basis uncovering their key business issues and the impact and importance of solving those issues now vs. later.

Positioning Your Agency for the Win

Positioning Your Agency for the Win

We’re positioning your agency’s capabilities as a proven, viable way to solve those issues better than their incumbent, or any other alternative agency.

Our agency clients are also backed by our group of brands who provide reliable, accurate sales intelligence that plays a pivotal role in our ability to bring you qualified opportunities.

  • MarketLens

    “We considered hiring internally, but ultimately understood that our lack of expertise in running a sales organization and setting up a sustainable new business process would hinder the agency long-term.”

    Jeff MacDonald
    Principal, MarketLens

  • Worldwide Advertising Agency

    “We knew we needed to invest in a long-term, repeatable new business strategy and make proactive prospecting a bigger focus for our agency. Looking at creative ways to do this, we realized we had two choices, either hire in-house or outsource this function to an experienced new business firm, like Catapult.”

    SVP Director of Business Development, Worldwide Advertising Agency