Thursday, May 11th @ 12 PM EST
We’ve heard it too often. “I have gone through the exercise and defined my difference. I’ve got nice people, extraordinary creative, spectacular cases, smart thinkers, senior leadership attention, and…”
Does that sound different?
Defining a unique value proposition among a sea of sameness is a big challenge, but it’s the first and most important step to a high-performance business development program. If you can’t quickly and clearly articulate why a prospect should work with you in terms that are appealing to them, Why would they?
During this session, you will learn the primary building blocks of a unique positioning and how you can apply it to your business.
- Your differentiator isn’t different at all
- How to find your difference and communicate it
- Using your differentiator to be more successful and generate more revenue