Tuesday, August 22 @ 12 PM EST
Advertiser-agency relationships have been deteriorating for more than a decade. Downward fee pressures, shortened relationships, and the elimination of AOR relationships have turned agencies into commodity-like suppliers. Advertisers have reduced costs, but their brands are not growing. TV is in decline and confusion reigns about digital and social media. CMO’s, who are not delivering improved performance, last in their jobs only a few years. It’s a lose-lost situation and it’s time for both parties to do something about it.
In this session, we will cover:
- The underlying cause of advertiser-agency relationship decline
- Steps both advertisers and agencies can take to heal the relationship
- Examples of what a successful relationship looks like
Our guest speaker this month is Michael Farmer, a strategy consultant who has worked in the industry for 25 years and authored an award-winning book, Madison Avenue Manslaughter, about the long decline and confusion in the advertising industry.