Case Study 4
Mid-Size, Full Service Agency
12 QUALIFIED MEETINGS WITHIN THREE MONTHS IN-MARKET AND 3 IMMEDIATE OPPORTUNITIES IN THE FIRST MONTH OF OUTREACH
Diversify client portfolio and work with brands outside their region
The agency was looking to diversify their client portfolio after walking away from their largest and longest-standing brand and wanted to work with brands outside of their region.
Website and positioning guidance
After providing guidance on the agency’s website and positioning, we encouraged more of a “sales play” to leverage market conditions and make them more relevant in non-right-to-win categories.
The pivot in how the agency talks about themselves created overwhelming success in creating new business for them.
12 qualified meetings, 3 immediate opportunities
Since July of 2020, our new business expert has delivered 12 qualified meetings within 3 months in-market and 3 immediate opportunities in the first month.