Case Study 3
Mid-Sized, Full-Service Online Marketing Firm
$950,000 IN NEW BUSINESS WON WITHIN THE FIRST 30 DAYS IN-MARKET
Outsourcing or go through the lengthy process of hiring in-house
Prior to doing business with Catapult, our client had an experienced, high-powered sales professional in-house who was solely responsible for developing the agency’s new business. However, once they parted ways with this employee, the CEO found himself in a stressful situation, puzzled between the option of outsourcing or going through the lengthy process of hiring a recruiter and training a replacement role in-house.
Hire a trusted business development partner
After researching a few outsourcing options, Catapult was referred to our client’s CEO by a trusted business partner. After the initial conversation, they impressed by our level of industry knowledge and expertise and immediately recognized the benefits of outsourcing their new business development over to Catapult.
Our dedicated business development team for the client has an extensive background in marketing agency business development, making the transition quick and seamless. Catapult saw the opportunity to scale the agency by diversifying its client portfolio and established a new business process that created a sustainable pipeline of revenue.
A sustainable new business program
During the tenure of our relationship with this client, they have not only built a sustainable new business program, but also rest easy knowing their agency will be pitching to qualified leads on a regular basis. The qualified opportunities generated by Catapult have already led to $950,000 in new business wins for the agency.
“To be honest, the idea of outsourcing didn’t seem appealing. Being naturally protective of my business and how it is represented in the marketplace, there was some level of uncertainty. However, the idea of going through the process of hiring a recruiter, doing the interviews, and taking the time to onboard a person before seeing any return on investment seemed debilitating.”
“Catapult came to the rescue and saved me from what otherwise would have been a long and stressful situation. To have been provided with a business development professional with that level of experience and understanding of my business, well, I just couldn’t have received that anywhere else.”