Need: Generate exposure with prospects that have a low level of awareness of our agency’s brands
What we do:
- Discovery, Audit, Marketing Platform creation
- Tech Set Up – Marketing Automation
- Prospect List Creation
- Content creation
- Content deployment regularly
- Follow up for hottest prospects
Content – it fuels everything. From sales outreach to marketing, if you don’t have the right content that conveys your agency’s value and the unique problems you solve in the marketplace more than likely your new business goals are going to fall flat. Unfortunately, content also typically is the biggest time suck for any new business team. Our team of writers are here to help you extract your unique viewpoint and consistently create new content to keep your website and communications fresh.
Our team of Catapult writers understand the agency landscape and are equipped to help you amplify your content efforts through:
Incorporating the right mix of content into your sales and marketing communications is crucial for success. That’s why our content writers work directly with the marketing and sales teams to ensure that your prospects are engaging with relevant content that leads to more meetings and more new business opportunities.
New business director – some might say one of the most important yet most difficult roles within an agency. Successful agencies know if they want to grow, they must have someone with a dedicated, consistent focus on prospecting. We know, however, finding someone who can be successful in that role is easier said than done.
Our Sales solution helps you remove the guesswork and allows you to outsource the internal strain of new business implementation and execution. Our team of veteran new business directors know how to navigate C-Suite and marketing team hierarchies and engage with senior decision-makers, converting them into qualified opportunities for your agency.
Backed by a new business team that includes digital marketers and data experts, our sales directors are fully equipped to proactively prospect on your agency’s behalf.