As Vice President, Eric consults marketing services companies with a focus on optimizing new business strategy and execution. He is responsible for gaining understanding of each organization’s core capabilities and unique culture to craft compelling positioning and go-to-market strategy in order to impact incremental growth.Previous to his four years with List Partners/Catapult New Business, Eric was the Director of Business Development for a media strategy and buying agency in Atlanta. He’s spent his entire career in marketing/advertising and has a passion for enabling agency health and growth through a consistent, targeted new business program.
Eric is a graduate of University of North Georgia, where he spent four years in one of the nation’s top ROTC programs, prior to contracting in the U.S. Army. He recently celebrated his first year of marriage with his beautiful wife. Together, with their black lab, they enjoy traveling and taking advantage of the rich food scene in Atlanta (and world).