Social Media Isn’t Working for Ad Agency New Business

Tuesday, July 25th @ 12 PM EST

Too often we hear that social media isn’t bringing value to your new business process. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY and WHAT to do about it. If you understand the blueprint and tactics for social media, this can become a crucial part of any team’s new business strategy.

In this session, we will cover:

• Why most agencies aren’t having success with social media for new business
• A seven step blueprint for using social media for new business
• Tools, tactics and tips to get the most return on your daily time investment
• Examples of what a successful new business program looks like

Our guest speaker this month is Michael Gass, author of Fuel Lines, rated among the top 100 marketing blogs in the world, according to Ad Ages Power 150. Michael is a business development trainer, consultant, and speaker, who pioneered the use of social media since 2007. His unique take on strategies for agencies will be a benefit to all attendees.