The Agency New Business Role is Not For The Faint of Heart

You recruited agency new business people for years, with limited degrees of success. You want and need to do something differently

“We’ve recruited agency new business people for years, with limited degrees of success. We need to do something differently.”

According to a recent Hubspot report, 32% of agency owners are not satisfied with their new business sales process and results. If you’re responsible for agency growth this can be an alarming statistic.

No doubt agency new business isn’t for the faint-hearted. It’s a dynamic and complex role that requires a hunter mentality, organization, resources, and strategy.

And that’s what we deliver for our clients. A sales director with at least 10 years of agency new business experience, industry-leading prospecting tools and technology stack, and the leadership expertise that comes from 25+ years of working in the advertising and media industry.

A new client recently told us they had hired 5 new business directors in the past 6 years. It was costing them, not only the investment, but sanity. (Actually it was costing them the ability to position their agency in a consistent manner to the brands they wanted and needed to win.) They were tired of recruiting, vetting, onboarding, training, and waiting for their new golden goose to get some traction. One of the many reasons our clients in enjoy working with us is our ability to implement results-driven strategies quickly and efficiently.

"Partnering with Catapult and leveraging their expertise has allowed us to focus our internal team’s time on closing qualified opportunities, knowing that the important work of prospecting and vetting future opportunities isn’t being pushed to the back burner.”

SVP Director of Business Development, Global Advertising Firm

Want to work with an experienced business development team?

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