On-Demand Webinar | Register Now
Hosted by Matt Chollet & Betsi Nelson
When it comes to agency new business knowing when key marketing decision-makers are rotating up or out of their roles is critical. We’ve found that incoming CMOs are most likely to shake up their agency roster 3-18 months after they take their post, which should signal a bright flashing light of opportunity to agencies.
Leveraging Winmo’s recent CMO Tenure Analysis Report, this will empower agencies to strike while the iron is hot and drive more business with key advertisers throughout the year.
During this 30-minute session, expect to walk away with:
- Key takeaways from the 2,400 tenures examined in the report and a deep examination of how gender also affects CMO Tenure
- How to prioritize CMO outreach across industries including CPG, Finance, Retail and more
- How to build an effective outreach cadence that will capture the attention of top CMOs at the perfect time