Developed by Catapult through years of experience, our process is designed around known new business conversion metrics.
Each client's new business program is uniquely designed to fit the organization's brand, discipline and business development objectives.
Once we have established your team's new business goals, be they increasing revenue through new business won or increasing organic growth and retention, Catapult New Business develops an outreach strategy. This strategy begins with evaluating your agency's goals and refining positioning, messaging, target markets and assets to maximize outreach.
Outreach consists of a series of highly segmented campaigns that serve as customized B2B marketing campaigns between your agency and corporate marketers. We communicate on your agency's behalf through phone conversations, email exchanges and social media, all with the intent of uncovering qualified new business opportunities. We speak directly with corporate marketing decision makers, exposing your brand and landing qualified meetings.
The success of each campaign module is tracked weekly through a defined sales pipeline and addressed in a weekly new business report and conference session. The report details all activity undertaken, and demonstrates the effectiveness of the efforts made in achieving the mutually agreed upon new business revenue goals.
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