(Webinar) What’s Driving the Agency Selection Process

Agencies win more business when they can better connect to the marketing decision makers they are pitching.  We want to arm our agencies with as much information as possible, so your new business approach is flawless.

We co-hosted this webinar with Chris Martin from Advertiser Perceptions, an expert on making decision makers pick your agency.  Chris will take you deep into the minds and decision processes of marketers so that you can feel confident in your new business approach.

We will cover specific topics like:

  • What drives the decisions during the agency selection process for marketers?
  • How do they compare your agency competitors during a pitch?
  • Which areas of your agency are marketers analyzing before/during a pitch?
  • What aren’t marketers telling you about their decision process?

 

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Matt Chollet

As EVP of Agency Development, Matt works alongside agencies on a daily basis, helping them implement new business processes that help generate qualified conversations with their most sought after prospects.

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