Catapult Blog

New Business Advice for Agencies

(Webinar) Social Media Isn’t Working for Ad Agency New Business
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(Webinar) Social Media Isn’t Working for Ad Agency New Business

If your agency’s social media participation isn’t developing new business leads, it’s important...

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How groupthink just killed your agency new business goals
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How groupthink just killed your agency new business goals

Two minds are better than one.  At least that’s how the old saying goes.  But what happens...

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New business is a race:  Don’t stop for a water break in the summer
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New business is a race: Don’t stop for a water break in the summer

Think of the calendar year and new business as a race.  January 1st is the starting line and...

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(Webinar) Mandatory Technology for Agency New Business
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(Webinar) Mandatory Technology for Agency New Business

Most agencies are running their new business programs with as few human beings as possible....

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Interactive calculator for your agency’s new business pipeline needs
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Interactive calculator for your agency’s new business pipeline needs

Here at Catapult we are all about understanding our agency’s prospecting and pipeline needs....

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Focused consistency powers agency new business
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Focused consistency powers agency new business

If you have ever spoken to an agency new business consultant, they would all tell you that...

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(Webinar) So many agencies.  So little difference.
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(Webinar) So many agencies. So little difference.

Is your agency truly unique?  Or are you one of the thousands of agencies selling the same...

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Building a new agency website?  Don’t stop your Business Development!
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Building a new agency website? Don’t stop your Business Development!

Websites are revenue generators; in fact, I’ve written about it before.  If you’re like most...

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(Webinar) How to Build a Predictable Pipeline
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(Webinar) How to Build a Predictable Pipeline

Ever struggle to predict exactly how much new revenue your agency will be bringing in next...

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Cost Is Not Why You Lost
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Cost Is Not Why You Lost

In our most recent webinar, Chris Martin from Advertiser Perceptions went through some interesting...

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(Webinar) What’s Driving the Agency Selection Process
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(Webinar) What’s Driving the Agency Selection Process

Agencies win more business when they can better connect to the marketing decision makers they...

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Mandatory Technology For Winning More Agency New Business
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Mandatory Technology For Winning More Agency New Business

So you want to take your new business development game to the next level? Well, you better...

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Your Agency Website is a Revenue Tool, Not an Experiment for Creative
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Your Agency Website is a Revenue Tool, Not an Experiment for Creative

There’s a saying around our office that if you look at a company’s website, and you can’t...

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Why Agencies Need to Live By The 40% Rule
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Why Agencies Need to Live By The 40% Rule

Every well-run agency is consistently looking at their mix of clients and where their revenue...

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(Webinar) Driving Agency Growth and Building Value Before the Sale
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(Webinar) Driving Agency Growth and Building Value Before the Sale

As an agency executive, it’s important to always have options for the future. If 2017 is the...

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Waiting for Referrals Will Kill Your New Business Efforts
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Waiting for Referrals Will Kill Your New Business Efforts

At some point, every new business person has been presented with this situation: A prospect...

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Time of Day Matters in Business Development
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Time of Day Matters in Business Development

“How do I get more hours to devote to business development? I can’t give you more hours...

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The Right Way to Expand and Segment Your Target Audience
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The Right Way to Expand and Segment Your Target Audience

Any successful new business strategy starts with knowing who your target audience is. As an...

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(Webinar) 5 New Business Resolutions Agencies Need to Make (and Keep) in 2017!
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(Webinar) 5 New Business Resolutions Agencies Need to Make (and Keep) in 2017!

At the beginning of every year we all make resolutions to change something about ourselves...

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3 Ways to Kickstart Your New Business Process
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3 Ways to Kickstart Your New Business Process

The most effective new business processes turn prospects into leads by educating those prospects...

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New Year – New Investments for Agency Growth
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New Year – New Investments for Agency Growth

“2017 is the year my agency is going to stop relying on business to find us, and the year we...

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Outsourcing Agency Business Development: Why You Need to Consider It Now
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Outsourcing Agency Business Development: Why You Need to Consider It Now

The road to agency new business Nirvana is paved with never-ending training, consulting, workshops...

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(WEBINAR) How to Amplify Your New Business Strategy with Content Distribution
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(WEBINAR) How to Amplify Your New Business Strategy with Content Distribution

On average, it takes 7-11 proactive touchpoints to schedule a first meeting with a prospect....

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Why the Most Successful Leaders Go Beyond Best Practices
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Why the Most Successful Leaders Go Beyond Best Practices

What are best practices? It’s important to understand that there is a big difference between...

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For Best Results, Make Email Part of Your New Business Strategy
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For Best Results, Make Email Part of Your New Business Strategy

We’ve seen more than a few agencies who aren’t seeing the results they were looking for with...

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How to Use Your Case Studies as CTAs
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How to Use Your Case Studies as CTAs

Over the years we have seen tons of case studies used as calls to action with varying levels...

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How to Begin Your Agency Positioning Conversation
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How to Begin Your Agency Positioning Conversation

At the end of my last webinar, one of the overriding requests that I received from everyone...

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Using Social to Amplify Your New Business Outreach
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Using Social to Amplify Your New Business Outreach

In today’s marketplace, social media should be an integral part of growing your agency. Of...

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(WEBINAR) Content That Actually Drives Agency Growth
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(WEBINAR) Content That Actually Drives Agency Growth

In this webinar, learn how proactive agency new business development teams are leveraging content...

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Email Lists: Should You Buy or Build
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Email Lists: Should You Buy or Build

You need email lists and you are not alone. Every day marketers struggle to figure out how...

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You Didn’t Do Anything Wrong…So Why Is Your Account Under Review?
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You Didn’t Do Anything Wrong…So Why Is Your Account Under Review?

The agency review process is like getting a text from your significant other that says, “We...

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How Much Content Should You Add to Your Site?
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How Much Content Should You Add to Your Site?

Your website is an organic creature. That means it’s a living, breathing entity that demands...

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Why Your Agency Should Be Using Marketing Automation
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Why Your Agency Should Be Using Marketing Automation

Agencies might go about generating new business differently than large ad sales teams, but...

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(WEBINAR) How to Build Prospecting Lists That Convert
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(WEBINAR) How to Build Prospecting Lists That Convert

You’re likely spending a ton of time creating what you believe to be relevant, compelling...

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Interview Questions You Need to Ask Your Next Agency New Business Director
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Interview Questions You Need to Ask Your Next Agency New Business Director

On average, agency-client relationships last about 36 months, which means that at any given...

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Expanding and Segmenting Your Target Audience – Why It’s Important
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Expanding and Segmenting Your Target Audience – Why It’s Important

Any successful new business strategy starts with knowing who your target audience is. As an...

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3 Ways to Kickstart Your New Business Process
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3 Ways to Kickstart Your New Business Process

The most effective new business processes turn prospects into leads by educating those prospects...

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Why Outsource your New Business Efforts? –“Buy vs. Build”
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Why Outsource your New Business Efforts? –“Buy vs. Build”

Many agencies and marketing services firms over the years have made the decision to outsource...

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How to Prepare for Marketing Automation
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How to Prepare for Marketing Automation

In the digital world in which we now live, marketing automation is perhaps the most important...

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5 Tips to Avoid Your Sales Emails Ending Up in Spam Folders
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5 Tips to Avoid Your Sales Emails Ending Up in Spam Folders

Every agency sends emails in an effort to enhance client acquisition and grow their business....

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5 Easy Ways to Drive More Leads with Email Marketing
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5 Easy Ways to Drive More Leads with Email Marketing

Are you not seeing the leads you need from your email marketing campaigns? You could be using...

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What is Marketing Automation?
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What is Marketing Automation?

Keeping your business top-of-mind to current and prospective clients is a very repetitive...

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Top 5 Marketing & Advertising Associations for Agency Executives
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Top 5 Marketing & Advertising Associations for Agency Executives

There are a few reasons why agency executives decide to dedicate their time to volunteering...

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How to Build Email Marketing Campaigns That Drive New Business Growth
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How to Build Email Marketing Campaigns That Drive New Business Growth

With the rise of social media, it’s easy to assume that email marketing is going the...

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4 Stages of a Successful Sales Call for Agency New Business
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4 Stages of a Successful Sales Call for Agency New Business

Just because someone is a skilled marketing professional does not mean that he or she knows...

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How to Write an Effective Sales Script
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How to Write an Effective Sales Script

Are you ready to make a new sales script that will increase your successful lead generation,...

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How to Write Effective Marketing Emails for Lead Gen Campaigns
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How to Write Effective Marketing Emails for Lead Gen Campaigns

Despite the proliferation of channels available these days, email marketing campaigns remain...

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The Most Important Metrics Missing from Your Email Marketing Strategy
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The Most Important Metrics Missing from Your Email Marketing Strategy

Establishing and executing an effective email marketing campaign is about more than consistently...

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Why Advertising Agencies Lose Clients [And How that Impacts New Client Acquisition]
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Why Advertising Agencies Lose Clients [And How that Impacts New Client Acquisition]

One of the most dangerous traps your agency can fall into is thinking that once you’ve...

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5 Trends Every Marketing Agency Needs to Pay Attention to in 2016
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5 Trends Every Marketing Agency Needs to Pay Attention to in 2016

Is your agency ready for what’s ahead in 2016? The marketing world continues to evolve...

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Best Tools & Resources for Growing Agency New Business
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Best Tools & Resources for Growing Agency New Business

The expanding reach of the Internet is increasing competition for clients, making it difficult...

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(WEBINAR) How the Most Successful Agencies Market Themselves
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(WEBINAR) How the Most Successful Agencies Market Themselves

With 71% of agency new business professionals saying it’s harder to break through to prospects,...

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How to Define the Ideal Vertical for Your Agency to Serve
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How to Define the Ideal Vertical for Your Agency to Serve

One of the biggest mistakes that a marketing agency can make is trying to be all things to...

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5 Tips for Quickly Building a Targeted Prospect List
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5 Tips for Quickly Building a Targeted Prospect List

You’ve written a great introduction email and have prepared an inspiring cold-call pitch, but...

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Top 5 Prospecting Tips for Growing Agencies & Startups
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Top 5 Prospecting Tips for Growing Agencies & Startups

Prospecting is time-consuming and often messy – but also vital for young companies ready to...

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Top 3 Things Limiting the Growth of Your Agency
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Top 3 Things Limiting the Growth of Your Agency

One of the greatest challenges in the agency world is entering a growth phase…when you aren’t...

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The Role of Email Marketing in New Business Acquisition
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The Role of Email Marketing in New Business Acquisition

Email marketing certainly still has a place in the world, especially for growing agencies...

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The Best Days & Times to Send Sales Emails to Prospects
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The Best Days & Times to Send Sales Emails to Prospects

You’ve targeted your ideal prospect and written a personalized and compelling email – but to...

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The 5 Biggest Mistakes Agencies Make When Pitching New Clients [And How to Avoid Them]
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The 5 Biggest Mistakes Agencies Make When Pitching New Clients [And How to Avoid Them]

Your success or failure in closing a deal with a new client hinges on whether your sales pitch is...

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Top 5 Free Marketing Tools for Growing Agency New Business
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Top 5 Free Marketing Tools for Growing Agency New Business

Hunting for scalable email marketing solutions for your agency can be a daunting task, especially...

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Building Blocks of an Effective Cold Sales Email
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Building Blocks of an Effective Cold Sales Email

Despite all the attention around inbound marketing, outbound sales emails remain one of the...

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5 Common Misconceptions about Email Marketing Automation
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5 Common Misconceptions about Email Marketing Automation

When you hear “automation,” chances are you’re thinking fast, robotic, and...

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The Future of Agency Relationships
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The Future of Agency Relationships

For years, most agency/client relationships developed into close, long-term partnerships....

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11 Best Marketing & Advertising Conferences for Agency Executives in 2016
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11 Best Marketing & Advertising Conferences for Agency Executives in 2016

It goes without saying, but conferences and tradeshows are a big deal in the marketing and...

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21 Statistics that Make the Case for Marketing Automation
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21 Statistics that Make the Case for Marketing Automation

Marketing automation has rapidly become a best practice for acquiring agency new business. However,...

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How to Win New Business with Social Media Advertising
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How to Win New Business with Social Media Advertising

Social media remains one of the more challenging parts of the modern marketing campaign: Sure,...

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